"nevertheless, we still have to say that we're creating the equivalent of a ferrari for the wrist, but if people show agreement with the point, we would be appreciated," replica hublot's global marketing director philippe tardivell says.
the fake hublot might find itself in possession of time keeping's equivalent of willy wonka's golden ticket in a world search of clever synergies. the iconoclastic swiss watchmaker began collaborating with the world's most well known automotive brand and formula one mainstay in 2011, initially as a license keen to test the water, then as a full partner. with the release of the latest big bang ferrari, both parties have found the perfect temperature, not to mention tempo.
"to be honest, a project like this is a breath of fresh air for us," ferrari's urbane design boss flavio manzoni says. "a watch is an entirely different animal for us, but there are real connections and it's a good chance to use our multi disciplinary approach. we can contaminate each other's brand with our philosophy!"
manzoni, an architect by education with a cultured world view, has gained a reputation in the automotive sphere for his ability to combine complex engineering with the sort of breathless beauty ferrari is popular for. this exactitude is evident in the latest big bang, which sees hublot's sometimes rather restless and extrovert aesthetic achieve a renewed coherence. forty five millimeters in diameter, the dial's minute counter and date window homage a ferrari's rev counter, the prancing horse sits discreetly at six o'clock, however, the seconds counter at nine o'clock mimics an air intake. the numerals use ferrari's font, and are in accordance with the indices.
car designers talk regarding to 'volumes', and the big bang though obviously with a case diameter of 45mm this is a seriously chunky timepiece balances its various elements beautifully, much as manzoni and his team have managed on the ferrari f12tdf. the contours of the bezel have been reworked with countersunk notches for the six screws, themselves a whole part of the overall design rather than an unavoidably functional item. there is a red line detail is a clear nod to the most famous ferrari color on the side of the crown, and the push buttons have a wonderfully linear, damped action.
the big bang ferrari uses replica hublot's proprietary unico movement, integrating a fly back chronograph with a column wheel and double clutch mechanism sited on the dial side, and an hour counter driven directly from the barrel. the main plate, bridges and oscillating weight, which are similar to a ferrari alloy wheel, are all finished in black pvd and can be seen through the dial and case back. 'we wouldn't meddle with the elements related to the watch's performance,' manzoni says. 'the movement is such a dedicated piece of work, it must always be in first place and fully respected."
"hublot was created by a neapolitan, carlo crocco," tardivell adds. "ferrari liked the innovation element that we are a company, like them, that is always looking forward when respecting our past. technical and material innovation is what we're really committed to. we use ferrari as a springboard for our innovations: our scratch resistant 'magic gold' and the detachable strap and pusher were first introduced on the ferrari replica watches. the new watch is absolutely a big bang. but it's ferrari, too. some of the new elements have given us both the confidence to go to another level." clearly affected by ferrari is the detachable strap: it's made from black alcantara on black rubber, with red stitching.