At the turn of the 20th century, a visionary entrepreneur based in London was on the cusp of success. What was his goal? To introduce to the watchmaking world of the time an as-yet-unknown dial mark: imitation Rolex. A new name, invented in 1908, would become one of the world’s most respected brands in a few decades. As Hans Wilsdorf recounts in his memoirs of the company’s early days, the opposition he faced initially seemed impossible. The entrepreneur started out with almost nothing, but he did possess valuable qualities: vision, perseverance and an extraordinary ability to work. In addition to the determination that helped Hans Wilsdorf overcome his challenges as an orphan at the age of 12, he went on to invent the world’s first waterproof, self-winding watch with the perpetual wheel – a watch that has become a benchmark in terms of quality and prestige.
“Too complicated, too fragile, not adaptable” – the watch was met with skepticism. However, relying on his strong conviction, Hans Wilsdorf succeeded in his audacious goal of making the Rolex watch – the Oyster Perpetual – the quintessential waterproof watch: precise, robust, and able to withstand all conditions.
But he was more than just a visionary who gave Rolex watches their basic technical and aesthetic characteristics. His constant quest for perfection accompanied a profound tolerance and unshakeable faith in human potential.
As an integrated, independent company, Rolex has manufacturing resources that encompass a wide range of skills and knowledge. Watchmakers, engineers, designers, and other specialists work closely together, from the design to the manufacture of a watch.
Rolex is host to a variety of specialties brought to you by employees who are experts in their fields. The company has complete control over its basic components, from casting gold alloys to machining, finishing, and assembly of movements, cases, dials, bracelet elements, and gem-setting. Thanks to an excellent after-sales service network, the company’s expertise is available worldwide.
To ensure the brand’s expertise continues, replica Rolex has its unique training center. Located in Geneva, the center is dedicated to pursuing excellence and developing its staff, providing training and mentoring apprentices. The company aims to pass on its pride in its skills and its mastery of knowledge to younger generations.
The Oyster has gradually evolved into a watch collection that integrates new functions and innovative technologies. All models share essential characteristics and a solid visual identity. Today, the collection comprises 12 lines divided into two categories: classic watches, such as the Datejust and Day-Date, and professional watches, including the Explorer and GMT-Master II.
As an Official Rolex Jeweler, London Jewelers celebrates the history of Rolex and Hans Wilsdorf’s innovative vision, inspiring us of our own commitment of excellence.
