Jean-Claude Biver, the CEO and President of the LVMH Watch Division of TAG Heuer, specially flew from Switzerland to Brazil to disclose a new watch Edition "Senna Special". As well, he announced the redistribution of TAG Heuer in the whole country, which is mainly contributed by the new partner of TAG Heuer in the local market.
After he was promoted as TAG Heuer's CEO, this time to Brazil is Jean - Claude • Beaver's first official visit, which is showing the significance of Swiss brand in the region. Meeting with the Senna's family again represented by Ayrton's nephew and niece makes him very excited. Came to Brazil, the guests received a warm welcome of the Brazilian people, especially the a famous Sport TV host in Brazil, Reginaldo Leme, close friend of Ayrton, who has commented all his races and brought some additional memories to the celebration.
Jean-Claude Biver also knows Viviane Senna well, Ayrton's sister and Bruno's mother. Under the impulsion of Jean-Claude Biver, again, Replica TAG Heuer watches teamed up with the Senna's Family and created this special edition which will also support the Family's Institute named after the tri times F1 champion.
As Jean-Claude Biver claimed, he is extremely proud to reconnect TAG Heuer with Ayrton Senna who has close relation with the brand. In return, the Senna Special Edition watches will be dedicate to support the Senna's family's remarkable legacy and generous work for the children as well, because of that we deeply have faith in that education is the best method for kids to escape poverty, crime and their ghetto. Because of education, kids have right and chance to choose a career, have ability to live by them. He is proud to redeploy Replica TAG Heuer in Brazil as well, thanks to Freddy Rabbat, their partner and friend. The local market is very significant while it represents a great potential for TAG Heuer brand in the local region. Not merely because of the huge local market, but as well due to that the Ayrton Senna is widely liked by Brazilians, which symbolized core values of the brand: strength of mind, innovation, love for speed, pushing limitations.